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Discover your best guest – with Discovery|CRM powered by Serenata®
Developing strong customer relationships requires the identification of individual guests and their profiles, as well as a solid knowledge about their preferences and spending behaviour. Discovery|CRM is the fully integrated solution that provides the tools to act upon this knowledge and build a comprehensive, customer-centric view of your hotel’s business and cost-effectively connects the once-disparate islands of business intelligence systems, PMS, CRS, Back Office, and Sales.
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Discovery|CRM provides
- Functionality to ensure accurate profile information and guest recognition through centralized profile management, accessible from any point of sale.
- Direct profile access from Voyager|CRS and Trust|Booker 2.0 via Direct Profile Lookup
- Powerful and highly targeted campaign management, enabling the Sales, Marketing, and Management team of the hotel group to plan, assess, and execute targeted marketing initiatives to selected customer segments.
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| In addition to the central storage of guest profiles and the tight integration with Voyager|CRS, we offer a Guest Loyalty Program as part of our Discovery|CRM product suite. |
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