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Discover your best guest – with Discovery|CRM powered by Serenata®
Developing strong customer relationships requires the identification of individual guests and their profiles, as well as a solid knowledge about their preferences and spending behaviour. Discovery|CRM is the fully integrated solution that provides the tools to act upon this knowledge and build a comprehensive, customer-centric view of your hotel’s business and cost-effectively connects the once-disparate islands of business intelligence systems, PMS, CRS, Back Office, and Sales.
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Discovery|CRM provides
- Functionality to ensure accurate profile information and guest recognition through centralized profile management, accessible from any point of sale.
- Direct profile access from Voyager|CRS and Trust|Booker 2.0 via Direct Profile Lookup
- Powerful and highly targeted campaign management, enabling the Sales, Marketing, and Management team of the hotel group to plan, assess, and execute targeted marketing initiatives to selected customer segments.
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| Discovery|CRM consists of the following modules |
DISCOVERY|CENTRAL PROFILE
- Identifies top guests, companies and agents
- Provides chain wide access to central profiles, improving guest service and sales effectiveness
- Eliminates duplicate profiles using sophisticated profile matching, which reduces costs of marketing and increases campaign efficiencies
- Customized weighting of different attributes gives you full control on defining
- Allows both automatic and manual matching based on user-defined criteria
- Manages which properties provide and receive which profiles and synchronize changes, allowing to maintain one master profile
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DISCOVERY|CAMPAIGN MANAGEMENT
- Extensive selection filters allow highly targeted campaigns.
- Specify revenue goal and expected revenue and measures it against actual PMS production.
- Enable comparison between budgeted cost per item and total and actual cost
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DISCOVERY|CENTRAL REPORTING
- Track campaigns by type or status.
- Automatic daily upload of historical and future data
- Web-based reporting suite including CRM Reporting, Complete Business Performance Management environment (statistics, forecasting, stays, etc.), KPI monitoring with alerts
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| In addition to the central storage of guest profiles and the tight integration with Voyager|CRS, we offer a Guest Loyalty Program as part of our Discovery|CRM product suite. |
Use Discovery|CRM and take advantage of all benefits
- Discovery|CRM enables you to identify your most loyal customers - individually or by volume business accounts
- Increase the rate of return customers
- Central Profile Management and Distribution improves VIP services and other guest recognition initiatives, driving long term business growth
- Two-way profile distribution improves data quality and allows you reach the right customers at reduced cost (Sales, Campaign Management)
- Full integration of CRM profiles with Voyager|CRS
- Allows Guests to manage their own profiles
- Links marketing campaigns to actual PMS production
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